This month, Forbes Business Council published an article by Arelis Bonilla, President & CEO of Aria Logistics and founder of My Home Delivery (MHD), spotlighting a challenge that has long been underserved in the world of last-mile logistics: same-day, in-home delivery for big and bulky items.
While gig-economy apps have reshaped expectations for food and small-package delivery, customers still faced one major limitation—no one could bring a dresser, a mattress, or an 85-inch TV inside their home the same day. Arelis built My Home Delivery to change that.
Filling the Gap the Delivery Industry Missed
For years, Arelis’s team specialized in white-glove delivery for top national retailers, handling items that require skill, care, proper tools, and trained two-person teams. But during the pandemic, retail locations shuttered and delivery crews were left without work—even as consumers grew accustomed to instant service from apps like Instacart and DoorDash.
The customer expectation was clear: If groceries can arrive in two hours, why not furniture? Why not appliances?
The market had evolved, but traditional delivery had not.
That’s the gap My Home Delivery was built to fill.
The “Instacart of Big and Bulky”—With Something Better: Trust
Arelis shares in Forbes that attempts by gig-driven platforms to enter large-item delivery consistently failed. Drivers rejected jobs, arrived unprepared, or refused to step inside the home—problems you can’t risk when moving a six-piece bedroom set.
MHD was built differently.
It pairs trained, insured delivery teams with technology built specifically for oversized, in-home service.
The results speak for themselves:
26% conversion rate from app download to paid delivery
(Industry average: ~1.4%)
Consumers don’t just want this service—they’ve been waiting for it.
A Tech Platform Built by Operators, Not Just Developers
Arelis openly admits she wasn’t a coder when she set out to build MHD. But she was an expert operator. That distinction shaped the entire foundation of the platform.
Instead of over-engineered tech that ignores real-world complexity, she paired seasoned delivery professionals with developers to create a solution grounded in practical experience.
The takeaway for entrepreneurs is powerful:
You don’t need to be technical to innovate—just deeply familiar with the problem and surrounded by the right partners.
Creating a Market Where None Existed
Competing with no direct competitors may sound easy—but Arelis highlights how building something completely new means creating awareness from scratch.
For retailers, the message has been clear:
Offering same-day big & bulky delivery closes sales.
Brands like Bob’s Discount Furniture have seen firsthand how instant delivery options help customers make purchasing decisions on the spot.
For consumers, MHD is reshaping expectations. Big and bulky no longer means waiting days or weeks. Same-day sofas, treadmills, and dining tables are now a reality.
And the opportunity is enormous:
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U.S. last-mile market: $37.7B (growing to $62.4B by 2030)
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Big & bulky segment: over $10B
Where Consumer Expectations Are Headed
Customers expect speed—and not just for small items. They want full service, including help removing old furniture and appliances the same day.
MHD responded by expanding into same-day removals, further differentiating its offering in the market.
Even the largest delivery players still can’t handle what MHD does. As Arelis points out, when Uber Eats partnered with Best Buy, the service allowed for small tech items—not treadmills, refrigerators, or oversized TVs. Anything requiring two-person handling or in-home placement remains out of reach for most platforms.
Except MHD.
Lessons for Entrepreneurs From Arelis Bonilla
Arelis closes her Forbes feature with three key lessons:
1. Know your lane.
Technical skills alone can’t solve operational challenges. Industry knowledge matters.
2. Build with the right partners.
Fill the gaps in your expertise—don’t let them stop you.
3. Stay close to your customer.
Expectations evolve quickly. Companies that listen and adapt win.
Why Forbes’ Feature Matters
Arelis built My Home Delivery to go beyond the curb—to the place where trust is earned and customer experience truly begins. Her Forbes article brings national attention to the innovation MHD is driving and the massive shift happening in the big-item delivery space.
It highlights what our customers already know: MHD is redefining the true last mile—bringing speed, reliability, and exceptional in-home service to a market that has been overlooked for far too long.
Partner with My Home Delivery and give your customers the service they’ve been waiting for.
